Posts Tagged ‘Grow the Game’

February 7, 2020

2019 In Review

Last year was definitely a year of change as we released an update that was a long time coming — Munzee 4.0! We appreciate all of the players, old and new, who have continued to support the game. It is for you that we are constantly dreaming up ways to make the game more dynamic and the app more friendly! On that note, we’d like to celebrate some key points that the Munzee Community has achieved last year:

Recruiting New Players

As a worldwide geo-location based game, our aim is to continue to expand and grow the community. After all, it’s more fun playing with more people!

  • 65,495 new players started playing Munzee in 2019
    • 83% more than 2018

Recycling Program Revamp

In April we announced QRew, a junior version of the ZeeQRew program, which allowed players to replace missing or damaged Munzees once they met certain requirements. Along with this update we also launched the new QRewzee Munzee, which gave the added incentive of receiving more points after replacing and capturing newly replaced Munzees. This seemed to have a tremendous effect on the number of Munzees that have been replaced over the past year.

  • 95,131 Munzees replaced in 2019
    • 200% more than 2018

New Map Layers

In June we split Physical and Virtual Munzees to sit on their own map layer, along with Flat, Temporary and Event Munzees each being on their own layers as well. This essentially doubled the amount of space available for new Munzees to be deployed, which in turn provided more Munzees to be captured.

  • 80,034,191 Munzees captured in 2019
  • 5,419,442 Munzee deployed in 2019
    • 19% more than 2018

Munzee Events

In September we streamlined our Event Process by making Event Packages available in the Freeze Tag Store. Since event hosts usually purchase the same items for their events every time, we developed different packages based on commonly ordered items. Of course, any additional requests are still handled by our trusty Global Events Director Louise! Purchasing these new event packages sends event hosts all the information they need in an automatic e-mail. We also updated our Help Guide to help walk event hosts through the process!

  • 517 events held worldwide in 2019
  • 12,648 attendees total in 2019

Clan Wars Revamp

In October we released a major update to the clan wars system, allowing teams of less than 10 players to participate and the ability for clans to recruit throughout the month. Along with this update we added a brand new Clan Wars section in the app, which allows players to create/join clans and track their progress on challenge requirements for each battle. We’re ecstatic to see that this has encouraged more players to join in on Clan Wars!

  • 9% more players participating in Clan Wars than 2018
  • 25% more clans reached Level 1 or higher in 2019 after the update
  • 52% more clans reached Level 3 in 2019 after the update

If you haven’t already…

… please fill out our latest Gameplay Survey! Your opinion will help us make decisions and plans for the future of Munzee!

Once again, thank you for everything you have done to help grow the game and support other members of the community!

Munzee on!

October 19, 2017

Freeze Tag Merger with Munzee is Complete

The day has arrived. After months of hard work, long conversations, and a successful joint venture, Munzee Inc. has been merged into Freeze Tag Inc. This is a great thing for Munzee players worldwide as we move forward as one company, stronger together. There will be no changes to the game, other than great things in store for the future with additional resources and personnel.

Since Munzee Inc. is no more, I am now President of Freeze Tag Inc. with specific oversight on all products. These include Munzee, WallaBee, Eventzee, Garfield Go, and the rest of the FT suite of apps. We really look forward to a bright future with some great ideas on the horizon. As usual I have to play the part of Captain Vague, especially now that we are part of a public company. Please know I not only appreciate all of our player communities, but we all know this is only possible because of you playing our games and growing them with us.

I look forward to visiting with many of you at upcoming events and continuing to grow our games together. Thank you for your support, especially in the current diabetes charity special. As always, Munzee On!

On behalf of a grateful Team Munzee,

– Rob Vardeman, President of Freeze Tag Inc. 

Announcement Press Release:

Freeze Tag (OTC: FRZT), temporarily trading as (OTC: FRZTD), a leading creator of mobile social games, today announced the company has successfully completed a merger with Munzee Inc., effective October 18, 2017.

“We are thrilled to combine forces with Munzee Inc.,” said Craig Holland, CEO of Freeze Tag. “Rob Vardeman and the Munzee team have built a world class location-based gaming franchise with a dedicated player community.”

The combined company, Freeze Tag, Inc., will maintain offices in McKinney, Texas and Tustin, California with the management team comprised of Craig Holland as CEO, Rob Vardeman as President, Mick Donahoo as CFO, and Cecie Newman as VP of Operations.

“Six years of building communities in our family of apps, with a hard-working team, has brought us to this next chapter,” said Rob Vardeman, former President of Munzee Inc., and now President of Freeze Tag. “We look forward to the leadership and experience the Freeze Tag team brings as we all become stronger together.”

Freeze Tag will continue to align its vision with two fast-growing trends in the mobile applications world: AR location-based gaming and location-based advertising. The combined company has proprietary technology with the ability to create a portfolio of augmented reality location-based games for brands and iconic characters, such as the augmented reality treasure hunting game Garfield GO, which is currently live in several countries around the world.

According to advisory firm Digi-Capital, mobile AR (augmented reality) is set to become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion, with VR being the remaining $25 billion (source: Digi-Capital article.)

With Munzee’s dedicated player community and large installed base of locations and the combined technology of both companies, there are tremendous opportunities to offer engaging entertainment-centric, location-based advertising solutions. Location-targeted mobile advertising is advertising based on a user’s location or includes proximity-relevant content to trigger local offline conversions. According to BIA/Kelsey, a media research firm, location-targeted mobile ad sales are expected to rise from $12.4 billion in 2016 to $32.4 billion by the end of 2021. (Source:)

Freeze Tag management indicated that news related to current and future products will be forthcoming.

About Freeze Tag, Inc.

Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our games include hits such as Munzee, a social platform with over 5 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world, Garfield Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield, WallaBee, an addictive collecting game with over 2,000 beautifully drawn digital cards, as well as many social mobile games that provide endless hours of family-friendly fun. We also offer our gaming technology and services to businesses that want to leverage mobile gaming in their marketing and branding programs. For example, our Eventzee solution allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.

July 31, 2017

Munzee and Freeze Tag Merger

I’d like to communicate a new step in the evolution of Munzee Inc. Before I go any further I’d like to assure everyone, the Munzee family of games (Munzee, WallaBee, Eventzee) you’ve come to know and love will remain the same, if not better. Now that we are clear on that topic I’d like to give you some information on a formal merger of Munzee Inc. and Freeze Tag Inc.

For the last year, Munzee and Freeze Tag have been working together in various ways on Garfield GO! The app is powered, in part, by worldwide Munzee locations deployed by you, our amazing players. Many ideas incorporated into current gameplay are adapted from suggestions provided during early testing by Munzee players. The leadership team at Freeze Tag are top notch guys with vast experience in building apps and bringing in new players. We are excited to see their team join the Munzee family and help us all Grow the Game(s)!

The main reasoning behind the merger is the old saying, “two heads are better than one”. Both companies have done quite a bit of work together and we both believe we are stronger together than separate. In addition to key leadership, Freeze Tag brings experience in licensing deals, having provided the contact that brought the virtual Garfield trail in Muncie Indiana, in the Munzee app.

It would be completely wrong for me not to recognize the work Aaron, Scott, Chris, and Josh did to found this game, in July 2011. Without their idea and tireless (unpaid) work from day one none of us would be playing this game we all love so much. I’m thankful for the opportunity Aaron gave me 5 years ago to start as player and business relations. I felt at home and have loved every minute as the Chief Everything Officer, but it’s time for Munzee to grow beyond my individual knowledge and training.

October 4th will be 4 years since I took over as President, and I’m excited to expand that role into a larger company. I will be President of the newly merged company, and the best part is, I get to return to my passion; ideas, gameplay, community, and making a difference in the lives of our team and collective communities.

The future for the game of Munzee is so bright, with continued focus on WallaBee and Eventzee as well. We also look forward to working on AR components, and additional location-based advertising. All of these things fall in line with the direction we’ve been moving on our own, but we expect to accelerate the pace with our upcoming merged family.

Thank you to all of our players for standing by our side and growing the game over the last six years. As we embark on this new adventure, we’re excited for all of the future possibilities you have helped make reality.

Always and forever, Munzee on!

-Rob Vardeman
President and CzeeO, Munzee Inc.

 

If you are so inclined you can read more details in this press release.